Jan Estellar Subirats
International Faculty - Sports Events
Professional Expert Certificate · UCAM Spain · UCAM Spain Co-Certified
Professional Expert Certificate in Sports Digital Marketing
India's only UCAM, Spain-credentialed Sports Digital Marketing certificate — where fandom becomes strategy. Learn to run data-driven campaigns, master fan engagement analytics, build sponsorships and lead influencer activations.
Duration
3 Months
Credits
15 ECTS
Delivery
100% Online
Modules
5 Core
Total Hours
375 hrs
Placement
92%
UCAM Co-Certified
Salary Hike
50%
avg. post-program
15 ECTS
European Credits
375
Learning Hours
92%
Placement Record
20+
Hiring Partners
Watch the Programme
Inside the Professional Expert Certificate in Sports Digital Marketing.
Fan engagement, paid campaigns, sponsorship and influencer marketing — taught by working sports marketing veterans.
UCAM Co-Certified3 MonthsIndustry Residency
Sportz Next · Reel
Programme Overview
Become India's Next Sports Digital Marketer.
Sport in India is moving onto screens. IPL, PKL, ISL, WPL — every league, club and athlete brand needs marketers fluent in both the game and the feed. This UCAM, Spain-credentialed certificate builds the data fluency, storytelling craft and sponsorship know-how to plan, execute and evaluate digital campaigns that actually move the needle for sports brands.
Delivered 100% online across 3 months through a blend of live sessions and recorded lectures — designed for working professionals, recent graduates and sports practitioners who want to pivot into one of India's fastest-growing career tracks.
Programme Highlights
What you walk away with.
- UCAM Professional Expert Certificate — Spain-credentialed, graded on UCAM's 0–10 scale
- 15 ECTS credits — recognised within the European Higher Education Area
- Mastery of social media strategy, paid digital advertising and analytics in sports
- Digital sponsorship, influencer marketing and brand activation skills
- Capstone: a complete digital marketing plan for a real sports organisation
- Access to Sportz Next's industry network, career guidance and placement support
Who Should Apply
Built for leaders of the next sport decade.
Meticulously crafted for goal-oriented individuals ready to step into the global sports industry.
Sports Management Graduates
Add digital marketing depth to your sports business foundation and access brand, agency and league roles.
Marketing & Comms Professionals
Pivot into sports — learn the unique fan psychology, sponsorship ecosystem and digital language of the industry.
Digital Media Practitioners
Content creators and social media managers looking to specialise in sport — India's fastest-growing niche.
Event & Sponsorship Professionals
Bridge the gap between on-ground activation and digital measurement with end-to-end campaign skills.
Sports Media Professionals
Sports journalists, broadcasters and content producers ready to expand into brand storytelling and paid digital.
Working Professionals
Career changers with a passion for sport — 100% online delivery, earn while you learn, no career break needed.
Built for India's Sports Digital Boom.
Built for India's sports boom.
From paid campaigns and fan data to sponsorship rights and influencer activations — six core skills that make you an asset to every sports brand, league and agency.
Run Data-Driven Campaigns
Plan and execute digital campaigns across social, search, email and emerging channels with measurable KPIs.
Decode Fan Behaviour
Read engagement, audience and performance metrics to sharpen strategy and grow fan communities.
Tell Sports Stories
Craft compelling content and narratives built for fan engagement on digital platforms and short-form video.
Master Sponsorship & Influencer Play
Build digital brand activations with sponsors, influencers and athletes — from pitch to ROI reporting.
Apply Emerging Tech
Leverage AR, VR and gamification to extend reach, deepen fan immersion and unlock new revenue streams.
Practise With Integrity
Apply ethical, legal and professional standards across every digital campaign and influencer agreement.
Strategic Advantage
Why this programme.
Why This Sports Digital Marketing Certificate.
India's sports media rights crossed ₹65,000 crore in 2024. Every franchise, federation and sponsor needs digital marketers who understand sport. This certificate is the cleanest route into those roles.
Global Academic Credential
Certificate awarded under UCAM (Spain) academic governance — graded on UCAM's 0–10 scale, recognisable across EU and international sports organisations.
Industry-First Curriculum
Designed around IPL, PKL, ISL and India's OTT sports economy — real case studies, real data, real campaign briefs.
Taught by Practitioners
Faculty are working sports marketing veterans and sports journalists — practitioners who run campaigns and editorial desks today.
Capstone Applied Project
Graduate with a real digital marketing campaign plan for a sports organisation — portfolio-ready from day one.
Placement Support
Personalised guidance, introductions across industry network, and access to conferences connecting you with employers.
Flexible for Working Professionals
100% online with live sessions and recorded lectures. Structured batches, early enrolment benefits and EMI options.
The Specialised Advantage
Sportz Next vs Traditional Programs.
Why specialised, industry-built, internationally accredited beats generalist every time.
Feature
Sportz Next
Traditional
Accreditation
Global · UCAM Spain (EHEA)
Domestic certificate only
Sports Specialisation
100% sports industry context
Generic e-commerce / FMCG focus
Faculty
Working sports marketing veterans
Academic or agency generalists
Capstone Project
Real sports organisation brief
Simulated or theoretical
Placement Network
20+ sports industry hiring partners
Limited sports sector access
Fan & Sponsorship Ecosystem
IPL, PKL, ISL case studies built-in
Not covered
Hybrid Learning Architecture
The 80/20 learning model.
Engineered for the working professional. Earn while you learn — without compromising career momentum.
Digital80%
High-Performance Digital Learning
- Live interactive sessions with faculty each week
- Recorded lecture library — revisit anytime, on any device
- Dedicated Learning Management System (LMS)
- Digital libraries, curated reading and research resources
- Faculty mentorship and academic supervision
- Guest masterclasses from sports marketing professionals
On-Ground20%
Action Learning Immersion
- Written short-answer exams + MCQs in every module
- Module-level applied exercises on real campaign briefs
- Capstone: full digital marketing plan for a real sports org
- Capstone reviewed by faculty and industry mentors
- Structured re-assessment within 10 days if needed
- Placement support and industry networking access
Curriculum
Request syllabus Five Modules. One Integrated Playbook.
15 ECTS credits (375 hours) delivered online across 3 months — each module weighted equally at 20% of your final transcript, building from foundations to a capstone applied project.
Module 01
M1 · Foundations of Sports Marketing & the Digital Landscape
- Fan behaviour and fan identity
- Economics of sport brands · Owned/earned/paid media triad
- Evolution of sports marketing in India and globally
- 3 ECTS · 75 hrs
Module 02
M2 · Social Media Strategy & Content Creation in Sport
- Platform-by-platform strategy: Instagram, YouTube, X, OTT
- Sports storytelling formats and virality mechanics
- Community management & content calendars for leagues and athletes
- 3 ECTS · 75 hrs
Module 03
M3 · Paid Digital Advertising & Analytics in Sports
- Paid media models (CPM, CPC, CPL)
- Google Ads and Meta campaign setup for sports brands
- Analytics dashboards, KPI frameworks, A/B testing
- 3 ECTS · 75 hrs
Module 04
M4 · Digital Sponsorship, Influencer Marketing & Brand Activations
- Sponsorship rights and valuation
- Athlete personal branding and influencer contracting
- Fan activation campaigns and ROI measurement
- 3 ECTS · 75 hrs
Module 05
M5 · Applied Sports Digital Marketing (Capstone)
- Integrated digital marketing plan for a real sports organisation
- Combining content strategy, paid media planning and sponsorship activation
- Reviewed by UCAM faculty and Sportz Next industry mentors
- 3 ECTS · 75 hrs · Capstone
Live + Recorded: 30–35 hrs/module
Self-Study: 25–30 hrs/module
Assessments: 10–15 hrs/module
Each module assessed via written short-answer + MCQ. Pass mark 5.0/10. Re-assessment within 10 days. Capstone reviewed by UCAM faculty and Sportz Next industry mentors.
Career Outcomes
Where our graduates land.
This programme is a catalyst for entry into high-level roles across the global sports economy.
5/6
Report career growth
20+
Hiring partners
92%
Placement track record
Sports Digital Marketing Executive
Leagues · Clubs · Sports Brands
Social Media & Content Strategist
Sports Media · Agencies · OTT
Fan Engagement & Analytics Associate
Franchises · Federations
Sponsorship & Partnerships Associate
Brands · Rights Holders
Influencer & Athlete Brand Manager
Agencies · Athlete Management
Digital Sports Marketing Consultant
Marketing Agencies · Startups
Hiring Partners
Where our graduates land.
Leagues & Federations
IPL · ISL · PKL · BCCI · Hockey India · NBA India · FIFA
Corporate Sports
JSW Sports · Reliance Sports · Tata Sports
Retail & Brands
Decathlon · Adidas · Puma · Nike
Media & OTT
Sports Media Companies · OTT Sports Platforms
SEAT 2026
Scholarship ladder.
25% Tuition Waiver
85–89 Percentile
40% Tuition Waiver
90–94 Percentile
50% Tuition Waiver
95+ Percentile
Programme Faculty
Taught by people who built sports digital marketing & media
From national-camp coaches to ex-league CMOs — every faculty member has shipped real work in real sport.
Shaji Prabhakaran
Ex-Secretary General, AIFF
Three decades shaping Indian football governance.
Ankan Banerjee
Faculty for Sports Management
International head coach across Asia & MENA.
Marco Sansoni
faculty for Fan Engagement
Athlete physio to Olympians and league franchises.
Ashish Shah
Faculty for Sports Business
Built HP departments across pro football clubs.
Fiona Green
Faculty for Sports Data & Marketing
Ex-trainer to Indian Cricket Team.
Geoff Wilson
Faculty for Sports Strategy
Performance nutrition at national-team level.
Sukhvinder Singh
Faculty for Sports Business
Consults pro teams on athlete tech & data.
Apoorvi Jha
Faculty for Sports Law
Specialist in elite athlete fuelling.
Dr. Amol Patil
Faculty for Sports Medicine
Mental conditioning for India's top cricket & football athletes.
Ramji Srinivasan
Faculty for High Performance SNC
Built data ops for two ISL franchises and an IPL broadcaster.
Matthew Jones
Faculty for Performance Nutrition
Adjunct Faculty in Sports Biomechanics at IIT Madras since 2024. PhD in Sports & Exercise Science, Loughborough University. Bachelors in Human Movement Science (Victoria University / Tennis Australia). Teaches Foundations of Sports Biomechanics and Kinematic & Kinetic Analysis.
Joshua Smith
Faculty for High Performance
Founder of Synersense Motion Analysis since 2019. Former Research Fellow in Motion Analysis at AIIMS. MSc in Medical Software, Manipal University. Teaches Tools & Technologies in Motion Analysis.
Aradhana Sharma
Faculty for Sports Nutrition
Scientific Officer (Sports Medicine) at a Government Sports Organisation since 2011. MBBS, PG Diploma in Sports Medicine, UCAM Masters in Sports Sciences & High Performance. Teaches Human Performance Physiology.
Priyanka Prabhakar
Faculty for Sports Psychology
HOD (PMR & Sports) at a government hospital and senior sports physician since 2008. MBBS and PG Diploma in Sports Medicine. Teaches Sports Technology, Innovation & Future Trends.
Joe Davis
Faculty for Performance Psychology
Faculty in Sports Management at IISWBM since 2009. MA Economics + PG Diploma in Sports Management. Teaches Foundations of Sports Marketing & the Digital Landscape and Paid Digital Advertising & Analytics in Sports.
Nikhil Latey
Faculty for Sports Sciences
Executive Editor, India Legal (since 2020). Guest Faculty for Sports Journalism at IISWBM since 2005. PG Diploma in Management + MA Mass Communication & Journalism from Calcutta University. Teaches Social Media Strategy, Digital Sponsorship and the Capstone module.
Academic Partner
UCAM, Spain — The University of Sport.
Founded in 1996 in Murcia, UCAM has built one of Europe's most respected sport faculties — training more than two dozen Olympic and Paralympic athletes and ranking in the QS World Top 100 for sports-related subjects. This certificate is academically governed by UCAM: assessments, grading on its 0–10 scale, and the final transcript all carry UCAM's institutional standard.
1996
Founded
100+
Nationalities on Campus
Top 100
QS World Sports Subjects
EN
Taught Programme
Global Academic Standing
UCAM has entered the global elite for sports-related subjects in the QS World Rankings by subject — your credential has international weight.
A Faculty Built on Sport
More than two dozen Olympic and Paralympic athletes have trained alongside UCAM's sport science programmes — the research pedigree flows into every module.
Internationally Governed Rigour
Every module follows UCAM's assessment, grading and re-assessment framework for consistent academic quality you can trust.
Strong Graduate Outcomes
UCAM places strong emphasis on employability, backed by dedicated career services and an active global alumni network.
Learner Voices
Real careers. Real outcomes.
“The scientific curriculum and global faculty exposure gave me a unique learning experience. The hands-on workshops at the high-performance centres pushed me out of my comfort zone and made me a better sports scientist.”
Gaurang Ambre
Masters in Sports Sciences & High Performance
“I juggled work and studies, but Sportz Next's flexible learning structure made it possible. Live online classes kept me engaged, while recorded lectures let me revisit concepts at my own pace.”
Abin KP
MBA in Sports Management
“The instructors are industry veterans, not just academics. Their real-world experience shines through in every lesson — making the learning truly valuable.”
Ravindra Singh Chauhan
Diploma in Strength & Conditioning
“Sportz Next opened doors I didn't know existed. From classroom case studies to working at a real pro-league office during my residency — the leap was real.”
Anushka Iyer
Diploma in Sports Management
Admissions
Eligibility & application checklist.
Batch 1
01 Apr 2026 — 30 Sep 2026
Applications now open
Batch 2
01 Oct 2026 — 31 Mar 2027
Advance registration open
Secure your place in the next cohort. Here's what we look for and what to prepare.
Minimum Eligibility
Who can apply
Academic
Graduates from any discipline — sports background not required.
Professional Route
Sports management, marketing, communications or digital media professionals.
Industry Background
Event management, sponsorship or sports media professionals welcome.
Language
Working proficiency in English (English-medium degree holders exempt from language requirements).
Application Checklist
What to prepare
- Updated Curriculum Vitae (CV)
- Statement of Purpose (SOP)
- Official academic transcripts or marksheets
- Professional or academic references
- Government-issued ID proof
- Reference check & interview (if required)
Scholarships & flexible payment
Merit-Based Scholarship
For outstanding academic or professional profiles — speak to admissions for eligibility criteria and amounts.
Early Enrolment Benefit
Apply ahead of the batch start date and unlock early-bird benefits on your programme investment.
Women in Sports Marketing
A dedicated scholarship track for women professionals entering the sports marketing industry.
Alumni & Group Enrolment
Added benefits for Sportz Next alumni and group sign-ups — ideal for teams and organisations.
Programme FAQ
Everything you need to know.
Can't find what you're looking for? Talk to our admissions team — we typically respond within 4 hours.
You receive a UCAM Professional Expert Certificate in Sports Digital Marketing, awarded under the academic oversight of Universidad Católica San Antonio de Murcia (UCAM), Spain. The certificate carries 15 ECTS credits, graded on UCAM's 0–10 scale. Final transcripts are issued directly by UCAM.
Programme Brochure · Free
Request more information.
Secure your place in the next cohort. Join a global learning ecosystem and master the business of sport. Fill the form for a free career consultation.
- Full curriculum & module breakdown
- Fees, EMI & scholarship options
- Career consultation with experts
- Cohort calendar & intake dates
Ready to begin?
Turn passion into a global career.
Join India's leading sports edtech platform — and learn from the best in the world.
Toll-Free 1800 2030 570·info@sportznextedu.com·Gwalior, Madhya Pradesh — India
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