Jan Estellar Subirats
International Faculty - Sports Events
PG Certificate · UCAM Spain Co-Certified · UCAM Spain Co-Certified
PG Certificate in Sports Marketing & Management
From the stands to the boardroom — your internationally accredited playbook for a career in global sports business. The only UCAM Spain-certified Sports Marketing Course in India with real industry immersion and placement support.
Duration
6 Months
Credits
30 ECTS
Format
80/20 Online · Onsite
Cohort
5–20 Seats
Awarded by
UCAM, Spain
Intake
Oct 2026 · Apr 2026
UCAM Co-Certified
Salary Hike
50%
avg. post-program
92%
Placement Record
50%
Avg Salary Hike
30 ECTS
European Credits
20+
Hiring Partners
Watch the Programme
Inside the PG Cert in Sports Marketing & Management.
Fan engagement, sponsorship, digital media and athlete branding — taught by the people running the modern sports business.
UCAM Co-Certified6 MonthsIndustry Residency
Sportz Next · Reel
Programme Overview
Become an Architect of Sports Business.
Earn a prestigious Post Graduate Certificate awarded by UCAM (Universidad Católica San Antonio de Murcia, Spain) — a university ranked among Europe's Top 10 for sports education and home to 20+ Olympic alumni. This is India's most career-direct Sports Marketing and Management course with a globally recognised European credential.
Engineered for working professionals — 80% high-engagement digital learning, plus 20% intensive onsite immersion at elite Indian industry events, football academies and governance bodies. Turn your passion for sport into a commercially sharp, internationally credentialed career — without pausing your professional life to do it.
Programme Highlights
What you walk away with.
- PG Certificate awarded by UCAM, Spain — European Higher Education Area (EHEA) recognised
- 30 ECTS · Bologna Process aligned · International academic mobility
- 80% online (live + recorded) + 20% onsite industry immersion
- Faculty active in football administration, sponsorship, sports economics & digital media
- 6 applied modules: Sports Marketing · Fan Engagement · Sponsorship · Digital Media · Athlete Branding · Sports Innovation
- Industry immersion at Football Delhi, GP Badminton Academy & Global Soccer Conclave
- Career placement support — 92% placement track record across Sportz Next programmes
Who Should Apply
Built for leaders of the next sport decade.
Meticulously crafted for goal-oriented individuals ready to step into the global sports industry.
Sports & Management Graduates
Graduates in sports science, business or management who want to specialise in the commercial side of sport with an international PG credential.
Marketing & Digital Media Professionals
Working marketers, content creators or digital strategists who want to pivot into sports marketing and brand management careers.
Coaches & Athlete Managers
Practitioners who understand the on-field game and want to add boardroom-level commercial, media and sponsorship skills.
Event Managers & Sport Administrators
Professionals managing sports events or club operations looking to formalise their expertise with an internationally recognised qualification.
Sports Enthusiasts · Career Changers
Anyone with a strong passion for sport and a desire to build a structured career in sports business — no sports background required.
Working Professionals
Earn while you learn. The 80/20 hybrid model means you can complete this Sports Management Course with Placement support without a career break.
Strategic Advantage
Why this programme.
Why Choose This Sports Marketing Course in India.
India's sports economy is growing at 14% CAGR — IPL, ISL, PKL and emerging sports properties are generating demand for qualified sports marketers, sponsorship managers and digital strategists at a pace the talent pool cannot match. A UCAM-co-certified PG Certificate with live industry immersion is the most direct route into this high-growth sector.
Global Accreditation
Degree awarded by UCAM Spain — EHEA recognised, opening international career mobility across Europe and globally.
Industry-Immersed Faculty
Every module taught by practitioners actively working in football administration, sponsorship, sports economics and digital media.
Applied Case Learning
IPL, ISL, PKL and global sports brands used as live case frameworks — not hypothetical textbook examples.
Digital Marketing Built-In
Platform strategy, content analytics, campaign ROI and athlete branding embedded throughout — not bolted on.
Placement Track Record
92% placement track record across Sportz Next programmes. 20+ active hiring partners in pro sport, media and sports-tech.
Flexible · No Career Break
80% live and recorded online learning, designed for working professionals and fresh graduates alike.
The Specialised Advantage
Sportz Next vs Traditional Programs.
Why specialised, industry-built, internationally accredited beats generalist every time.
Feature
Sportz Next
Traditional
Accreditation
UCAM Spain · EHEA Global
Domestic / local only
Learning Mode
Hybrid EdTech · Live + Recorded
Fixed classroom attendance
Industry Immersion
Football Delhi · GSC · GP Badminton Academy
Primarily theoretical
Faculty Profile
Active industry practitioners
Academic-only faculty
Career Support
20+ active hiring partners · 92% placement
Limited networking
Specialisation
6 applied sports-business modules
Generalist curriculum
Career ROI
Avg. 50% salary hike post-programme
Minimal measurable growth
Hybrid Learning Architecture
The 80/20 learning model.
Engineered for the working professional. Earn while you learn — without compromising career momentum.
Digital80%
High-Performance Digital Learning
- Live interactive sessions — global faculty, real-time discussion
- Recorded lecture library — revisit any time, at your pace
- Case study learning — IPL, PKL, ISL, FIFA, NBA India
- Digital resources and curated reading library
- Faculty mentorship and academic support
- International guest masterclasses from global sports executives
On-Ground20%
Action Learning Immersion
- Football Delhi — club governance & grassroots development
- Ganguly Prasad Badminton Academy — high-performance academy management
- Global Soccer Conclave — India's flagship football business forum
- Applied sponsorship & marketing workshops
- Capstone project + viva voce presentation
- Optional 4-week industry internship
Curriculum
Request syllabus Master the 6 pillars of excellence.
Co-designed with international federations, professional leagues and elite sports scientists. Built on evidence, taught by practitioners.
Module 01
Module 01 · Fundamentals of Sports Business & Ecosystem
- Structure and economics of the global sports industry
- Key stakeholders: leagues, federations, clubs, broadcasters, sponsors
- Revenue models in professional sport — tickets, media rights, merchandise
- Indian sports market: IPL, ISL, PKL, Hockey India — macro analysis
Module 02
Module 02 · Sports Marketing & Fan Engagement
- Consumer behaviour and fan psychology in sport
- Loyalty programmes, ticketing strategy and CRM tools
- Building fan communities across digital and physical touchpoints
- Stadium experience design and fan activation frameworks
Module 03
Module 03 · Digital & Social Media Marketing in Sport
- Platform strategy across Instagram, YouTube, LinkedIn, X (Twitter)
- Content production for sports brands — video, reels, short-form
- Campaign analytics: impressions, engagement, conversion, ROI
- Influencer marketing and creator economy in sport
Module 04
Module 04 · Sponsorship, Brand Strategy & Rights Management
- Partnership models: naming rights, kit sponsors, title sponsors
- Sponsorship valuation, activation design and ROI measurement
- Commercial rights — IP, broadcasting, licensing in Indian sport
- Negotiation skills for sponsorship and endorsement deals
Module 05
Module 05 · Athlete Branding, Influencer Economy & Content
- Building a personal brand strategy for athletes and coaches
- Endorsement landscape — India and global markets
- Content monetisation: YouTube, OTT, podcast, social commerce
- Managing athlete reputation in the digital age
Module 06
Module 06 · Innovation: OTT, Esports, Fantasy & Tech Disruption
- Streaming sports content — OTT platforms and broadcast rights in India
- Esports economy: global growth, Indian opportunity, brand strategy
- Fantasy sport platforms — Dream11, My11Circle — business models
- AI-driven sport: fan personalisation, predictive analytics, AR/VR
Career Outcomes
Where our graduates land.
This programme is a catalyst for entry into high-level roles across the global sports economy.
92%
Placement record
50%
Avg salary hike
20+
Hiring partners
Sports Marketing Executive
IPL franchises · ISL clubs · Sports agencies · Brand houses
Sponsorship & Brand Manager
Professional leagues · Stadiums · National federations
Digital & Social Media Manager
Sports media companies · OTT sports platforms · Clubs
Athlete Brand & Content Manager
Athlete management firms · Sports PR agencies
Sports Event Manager
Event management companies · BCCI · Hockey India · PKL
Sports Business Analyst
Sports-tech startups · Consulting firms · Investment funds
Esports & Fantasy Sports Manager
Dream11 · MPL · NODWIN Gaming · ESL India
Hiring Partners
Where our graduates land.
Leagues & Federations
IPL · ISL · PKL · BCCI · Hockey India · NBA India · FIFA
Corporate Sports
JSW Sports · Reliance Sports · Tata Sports
Retail & Brands
Decathlon · Adidas · Puma · Nike
Media & OTT
Sports Media Companies · OTT Sports Platforms
SEAT 2026
Scholarship ladder.
25% Tuition Waiver
85–89 Percentile
40% Tuition Waiver
90–94 Percentile
50% Tuition Waiver
95+ Percentile
Learn More
Everything about your sports science career.
Best Sports Marketing Course in India
The Best Sports Marketing Course in India combines international accreditation, applied industry case learning and strong placement. Sportz Next's PG Cert — co-awarded with UCAM Murcia — meets all three. 100% focused on the sports business, taught by working practitioners across IPL, ISL and PKL.
Career in Sports Management India
India's sports economy is growing at 14% CAGR — IPL, ISL, PKL and global sports brands are hiring at every level. Sports Marketing Jobs, Sports Sponsorship Management, Sports Event Management Careers and Athlete Management Careers are the fastest-growing tracks. A UCAM PG Cert is the most direct route into all of them.
Digital Marketing in Sports Course
Module 03 of this Sports Marketing Course covers Platform Strategy, Content Production, Campaign Analytics and Influencer Marketing — taught by digital marketing leads from Indian and global sports brands. Build a portfolio of real campaigns before graduation.
Sports Sponsorship Management Course
Module 04 covers Partnership Models, Sponsorship Valuation, Activation Design, ROI Measurement and Rights Negotiation. Live case work with IPL, ISL and PKL sponsorship structures — the most applied Sports Sponsorship Management Course in India.
Sports Marketing Jobs India
Sportz Next placement support connects graduates with Sports Marketing Jobs across IPL franchises, ISL clubs, sports agencies, media companies and sports-tech startups. 92% placement track record with 20+ active hiring partners.
Athlete Brand Manager Career
Module 05 builds the playbook — Personal Brand Strategy, Endorsement Landscape, Content Monetisation and Reputation Management. Mentored by practitioners running real athlete-management practices across cricket and football.
Programme Faculty
Taught by people who built the modern sports business
From national-camp coaches to ex-league CMOs — every faculty member has shipped real work in real sport.
Shaji Prabhakaran
Ex-Secretary General, AIFF
Three decades shaping Indian football governance.
Ankan Banerjee
Faculty for Sports Management
International head coach across Asia & MENA.
Marco Sansoni
faculty for Fan Engagement
Athlete physio to Olympians and league franchises.
Ashish Shah
Faculty for Sports Business
Built HP departments across pro football clubs.
Fiona Green
Faculty for Sports Data & Marketing
Ex-trainer to Indian Cricket Team.
Geoff Wilson
Faculty for Sports Strategy
Performance nutrition at national-team level.
Sukhvinder Singh
Faculty for Sports Business
Consults pro teams on athlete tech & data.
Apoorvi Jha
Faculty for Sports Law
Specialist in elite athlete fuelling.
Dr. Amol Patil
Faculty for Sports Medicine
Mental conditioning for India's top cricket & football athletes.
Ramji Srinivasan
Faculty for High Performance SNC
Built data ops for two ISL franchises and an IPL broadcaster.
Matthew Jones
Faculty for Performance Nutrition
Adjunct Faculty in Sports Biomechanics at IIT Madras since 2024. PhD in Sports & Exercise Science, Loughborough University. Bachelors in Human Movement Science (Victoria University / Tennis Australia). Teaches Foundations of Sports Biomechanics and Kinematic & Kinetic Analysis.
Joshua Smith
Faculty for High Performance
Founder of Synersense Motion Analysis since 2019. Former Research Fellow in Motion Analysis at AIIMS. MSc in Medical Software, Manipal University. Teaches Tools & Technologies in Motion Analysis.
Aradhana Sharma
Faculty for Sports Nutrition
Scientific Officer (Sports Medicine) at a Government Sports Organisation since 2011. MBBS, PG Diploma in Sports Medicine, UCAM Masters in Sports Sciences & High Performance. Teaches Human Performance Physiology.
Priyanka Prabhakar
Faculty for Sports Psychology
HOD (PMR & Sports) at a government hospital and senior sports physician since 2008. MBBS and PG Diploma in Sports Medicine. Teaches Sports Technology, Innovation & Future Trends.
Joe Davis
Faculty for Performance Psychology
Faculty in Sports Management at IISWBM since 2009. MA Economics + PG Diploma in Sports Management. Teaches Foundations of Sports Marketing & the Digital Landscape and Paid Digital Advertising & Analytics in Sports.
Nikhil Latey
Faculty for Sports Sciences
Executive Editor, India Legal (since 2020). Guest Faculty for Sports Journalism at IISWBM since 2005. PG Diploma in Management + MA Mass Communication & Journalism from Calcutta University. Teaches Social Media Strategy, Digital Sponsorship and the Capstone module.
Learner Voices
Real careers. Real outcomes.
“The scientific curriculum and global faculty exposure gave me a unique learning experience. The hands-on workshops at the high-performance centres pushed me out of my comfort zone and made me a better sports scientist.”
Gaurang Ambre
Masters in Sports Sciences & High Performance
“I juggled work and studies, but Sportz Next's flexible learning structure made it possible. Live online classes kept me engaged, while recorded lectures let me revisit concepts at my own pace.”
Abin KP
MBA in Sports Management
“The instructors are industry veterans, not just academics. Their real-world experience shines through in every lesson — making the learning truly valuable.”
Ravindra Singh Chauhan
Diploma in Strength & Conditioning
“Sportz Next opened doors I didn't know existed. From classroom case studies to working at a real pro-league office during my residency — the leap was real.”
Anushka Iyer
Diploma in Sports Management
Admissions
Eligibility & application checklist.
Secure your place in the next cohort. Here's what we look for and what to prepare.
Minimum Eligibility
Who can apply
Academic
Bachelor's degree in any discipline (minimum 50% aggregate).
Background
Sports, management, marketing, media, event management or working professional — all backgrounds welcome.
Language
English-medium instruction. Native speakers and prior English-medium degree holders exempt from language tests.
Cohort Size
Maximum 5–20 seats per batch to maintain academic quality and individual attention.
Application Checklist
What to prepare
- Updated Curriculum Vitae (CV)
- Official academic transcripts & marksheets
- Statement of Purpose / Motivation Letter
- Professional or academic references
- Government-issued ID proof
- Personal interview (may be required)
Programme FAQ
Everything you need to know.
Can't find what you're looking for? Talk to our admissions team — we typically respond within 4 hours.
This UCAM-accredited PG Cert is designed for sports and business graduates, working marketing and communications professionals, coaches, event managers and athlete managers — or anyone seriously pursuing a career in sports business. No prior sports background is required.
Programme Brochure · Free
Request more information.
Secure your place in the next cohort. Join a global learning ecosystem and master the business of sport. Fill the form for a free career consultation.
- Full curriculum & module breakdown
- Fees, EMI & scholarship options
- Career consultation with experts
- Cohort calendar & intake dates
Ready to begin?
Turn passion into a global career.
Join India's leading sports edtech platform — and learn from the best in the world.
Toll-Free 1800 2030 570·info@sportznextedu.com·Gwalior, Madhya Pradesh — India
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